Dara Avenius is a seasoned publicist and the founder of Fascinate Media, a boutique PR firm dedicated to crafting impactful stories and securing top-tier media coverage. Her career began in 2010 with a remarkable display of determination: helping locate a missing young woman by garnering press in outlets such as Gothamist, New York Post, New York Daily News, and Boston Globe. CNN also expressed interest in the story, though the young woman was found safely before it aired.

Dara earned her degree in Creative Writing, a foundation that fuels her ability to craft compelling narratives for clients across diverse industries, including lifestyle, food, health and wellness, fintech, children/parenting, non-profits, tech, consumer product goods, and more. Her work prioritizes amplifying the voices of marginalized communities, including women, LGBTQ, and BIPOC individuals.

Since founding Fascinate Media in 2011, Dara has worked on high-profile red carpets and secured features for her clients in top-tier outlets. She is known for her hands-on, relationship-driven approach that consistently delivers impactful results.

Beyond her professional achievements, Dara remains committed to social impact, continuing to assist in missing persons cases on a pro bono basis. Through her work, she seamlessly blends creativity, advocacy, and storytelling to create lasting change and success for her clients and communities alike.